After searching everywhere, I finally got my hands on the e.l.f. Bronzing Drops and put them to the test. In this video I ...

Check out the latest E.l.f. Beauty Inc. (ELF) stock quote and chart. View real-time stock prices & the company’s financial overview to help with your trading & investment.

As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns ...

The mirror is honest. Fake makeup is not. One bad foundation can turn grey by noon. One copied lipstick can dry your lips, ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, announces a new year-long partnership with Flau’jae Johnson, ...

Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

Cosmetics company e.l.f. Beauty operates at the lower end of the price spectrum. The company is focusing on growth and business expansion. In fact, the company's products aren't just cheaper than high ...

The original partnership, a limited edition, black metal-inspired makeup vault called Corpse Paint, shocked the beauty and beverage industries with one of the most unexpected, buzz‑worthy, ...

Add Yahoo as a preferred source to see more of our stories on Google. WIF and e.l.f. Cosmetics named Claire Brooks, Justine Ellen Chen, Nova Taylor, Radha Mehta and Rayana Rasamee as the first e.l.f.

As your holiday calendar fills up, the quickest upgrade is a lip that’s smooth, hydrated and stays put. Cold air and indoor heat can tank color payoff fast — so prep before you paint with formulas ...