Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Marguerita is a Certified Financial Planner (CFP), Chartered Retirement Planning Counselor ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.