There are an increasing number of words in our industry and our society that are bandied about a little too loosely for my taste, diminishing their value to near irrelevance. “Quality” comes to mind ...
Just outside an exhibit hall at the 2026 International Builders’ Show (IBS) in February, three girls, ages 9, 11, and 14, confidently and enthusiastically engaged passersby to promote the She Built ...
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