The ability to communicate effectively and make persuasive presentations can have a huge impact on your career. Irrespective of a small closed door meeting or a speech in front of a large crowd, a ...

How many of us realize that giving a presentation or making a speech is all about persuasion, influence, and emotional intelligence? Impactful presenters understand the power of empathy to understand ...

B. J. Fogg called it captology, the science of how you get computers (think apps) to persuade people to do things. Fogg and his compatriots at Stanford have raised captology to a fine pitch, making it ...

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them ...

We all know the basics of good presentation skills: don’t read from a script; don’t overwhelm your audience with verbose slides; and the like. But for a particular kind of high-stakes presentation — ...

In most business presentations, the goal is to persuade the audience, whether it's convincing consumers to buy your product or soliciting the affluent, to invest in your idea. And when it comes to ...