NYX Professional Makeup, which already operates some of the most technology-loaded retail doors in the beauty industry, is launching virtual reality makeup tutorials in select stores starting on Dec.

L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the “Impossibly NYX Professional Makeup” Gear VR experience. In-store shoppers can use ...

It's not just video games-- virtual reality has lots of potential to change the way we experience information. You can experience what its like to walk in space with the BBC's ISS app for Oculus, ...

Samsung’s virtual reality collaboration with NYX Professional Makeup may be a sign that the retail industry, particularly the beauty sector, is starting to wrap its head around VR and its place in ...

With social media, it’s now easier than ever to access a broad range of makeup tutorials — complete with information on exactly which products are being used. To take the experience to the next level, ...

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality ...

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...

Add Yahoo as a preferred source to see more of our stories on Google. CAPTION: Impossibly NYX Professional Makeup powered by Samsung GearVR on youtube Virtual reality makeup tutorials could be the ...

This video features a start-to-finish drugstore glam makeup tutorial, showcasing affordable products for a bronzey glam look. **Products Used:** - Lubriderm Unscented lotion - NYX Born To Glow Liquid ...

If you love getting makeup tips and watching tutorials from YouTube beauty vloggers, you probably know about the NYX FACE Awards. In case you missed it, the awards took place on Saturday, Aug. 22 in ...

The concept, which was created in collaboration with VR production agency Cubicle Ninjas, stars three of the brand's beauty ambassadors. Virtual reality makeup tutorials could be the next in-store ...