While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The ...

Val Zapata turned her sneaker-collecting hobby into a side hustle and, eventually, a full-time gig. Her company, The Shoe Game Co., has generated over $4 million in sales in 2024 alone. She primarily ...

The April 2026 flipping landscape on eBay and Whatnot presents a unique window for collectors to capitalize on seasonal ...

Hey folks, if you're deep into the sports cards scene like we are, you've probably felt the ground shift under your feet this past year. 2025 brought a whirlwind of Whatnot repack crackdown 2025 drama ...

LOS ANGELES--(BUSINESS WIRE)--Whatnot, the largest independent live shopping platform in the US, announced tonight that the LeBron James Triple Logoman basketball card, the most sought-after modern ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...

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As shopping for pre-loved goods continues to gain popularity, livestream shopping platform Whatnot is spotlighting its sneaker category in the UK. With sellers currently selling their kicks in its ...