The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Hasbro Pulse Fan Fest kicks off today, giving fans a huge set of upcoming collectible revels from a variety of properties. One of the biggest franchises to get new products during the event is the ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro Hasbro teams up with ...

Hasbro has revealed a voice and app-controlled, auto-transforming Optimus Prime robot that costs $699, and it's available for pre-order now. Announced at today's Hasbro Pulse Fan Fest, Hasbro teamed ...

Caitlin Albers is a news writer with 10 years of experience covering the world of pop culture. When she's not writing about breaking news regarding the MCU, Caitlin can be found rewatching the ...

In 1984, Hasbro and Takara-Tomy released The Transformers upon an unsuspecting world, and this six-year-old was hooked. Led by Optimus Prime, a red and blue cabover Peterbilt semi truck that turned ...

Robosen Robotics announced on Thursday that it has created a new collectible robot based off of Optimus Prime in the upcoming film Transformers: Rise of the Beasts. The new Transformers figure comes ...