With global mobile ad spend expected to reach $18 billion by the end of this year, according to Gartner, it is likely that Oracle will continue to build out its mobile offerings. The company has a ...

Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company ...

Oracle is considered the frontrunner to acquire TikTok's U.S. operations in a high-stakes race to take control of one of the world's most influential social media platforms before the government’s ...

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...

During a quarterly investor call, Oracle’s CEO Safra Catz shared that the company’s advertising revenue fell to around $300 million in fiscal 2024, following which Oracle is shutting down its ad ...