Valentine’s Day is right around the corner and whether you’re celebrating virtually or IRL, you’ll definitely want to make sure you dress for the occasion! If you’re still struggling to figure out the ...

The 2015-era makeup staple is getting a “skinification” upgrade for 2025, with brands like Violette_FR, Westman Atelier and Rhode leading the charge. A decade ago, matte lip formulas were known for ...

From velvety matte ruby lipsticks to glossy burgundy and cherry-red shines, here’s how to recreate last night’s hottest red carpet beauty trend. When it comes to that classic Hollywood red lip, you ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

We may earn commission from links on this page, but we only recommend products we love. Promise. When matte lipsticks first started popping back into my inbox, I winced. I already lived through the ...

The diffused, velvet texture of a matte lip is autumn’s answer to summer’s shiny, juicy lip gloss. But for fall and winter 2025, the new iteration is straight-up dry — as in, “I just got off a long ...

The matte lipstick PERFECT for dry, winter lips. I think it’s somewhat ironic that matte lipstick is such a big winter beauty trend. While I’m a huge fan of these shineless products, they can also be ...

Blurred lips, soft mattes, and frosty glosses are back.

Is Kay Beauty's Cashmere Lip Blur worth the hype? ELLE India's beauty team tests the trending soft-matte lipstick inspired by ...