Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for ...

CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.

Klaviyo looks to take the cake on keeping customers engaged. It offers automation features along with strong segmentation.

In today’s digital financial system, organizations that prioritize consumer relationships have a massive competitive advantage. At the core of this method lies Customer Relationship Management (CRM) ...

The customer is king in this hyper-competitive market. That means they deserve more than the best products or services. Building strong client relationships is also crucial for any business. Clients ...

Using the right tool for the job can make life a lot easier, and fundraising is already hard enough without having to push that boulder uphill. Customer relationship management (CRM) software isn’t ...