When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Instagram launched Your Algorithm in the U.S. today, a tool that lets people see – and directly edit – the topics shaping their Reels recommendations. Why we care. This could reshape how users ...

When social media first became popular, it was pretty simple. Whether it was Facebook, Instagram, or Twitter, the people in your network posted their thoughts and you were able to read them. Then, ...

Crack the code of Instagram’s 2026 algorithm with insider secrets and proven IG engagement tips to maximize your content’s reach and visibility. Pixabay, ALUREAN Instagram's algorithm has always been ...

Instagram’s algorithm has a simple bias: it pushes content that’s already being watched. A Reel sitting at 50,000 view ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

In an effort to prioritize the flow of original content, Instagram has altered its core recommendations algorithm -- extending its originality guidelines to discourage aggregators from reposting ...

The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels. Instagram launched Your Algorithm in the U.S. today, a ...