The tourists' spending power keeps America's tourism industry on track, but U.S. travel boycotts are a threat.

The upcoming America 250 celebration in 2026, marking the 250th anniversary of the Declaration of Independence, is expected to have a significant impact on travel across the United States. With early ...

In this special edition of the Skift Travel Podcast, Gordon Smith sits down with Nick Adams, the Special Presidential Envoy for American Tourism, Exceptionalism, and Values for one of his first ...

Fewer people are choosing to visit the U.S., with the country seeing a 5.5 percent drop in visitor numbers in 2025 compared to 2024, a new study reveals. The United States remained the largest travel ...

All-New Destination Marketing Initiative Launches as the U.S. Prepares for Historic 2026 Events, Including FIFA World Cup, America's 250th Anniversary, and Route 66 centennial LONDON, Oct. 20, 2025-- ...

Brand USA has debuted the most ambitious global tourism marketing campaign in its history during this week's Brand USA Travel Week U.K. and Europe in London. Titled "America the Beautiful," the ...

Jordan Smith, a member of the Mohawk Nation, stands in front of Old Fort Niagara, where he is head of Native American education. Photo Credit: Destination Niagara USA In the coming weeks, cities and ...