Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

Apple is responsible for some of the best ads of all time, with its dystopian '1984' ad often topping lists of the most iconic TV spots ever. But over the last year the company seems to have run into ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple's new ad campaign for its Safari browser dramatically highlights privacy concerns with ...

Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will inspire consumers to rush out and buy a brand-new iPhone 17. The story ...

With global bans rising and neuroscientists warning of structural brain impacts, critics argue Apple’s new campaign sends a ...

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, ...

Apple's "Think Different" and "not first, but best" have been its worst enemies in the generative AI landscape. While its competitors like Microsoft, NVIDIA, and Google are making bank in the ...

Apple has removed its almost eight-minute-long advertisement, ‘The Parent Presentation’, within a day of posting it on YouTube, according to MacRumors. It is the fourth advertisement Apple has removed ...

Apple has pulled four problematic videos since last year, and the latest one was a cringy presentation on how teens can convince parents to buy a Mac for college. CNET's Bridget Carey sees a pattern ...

Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation. The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had ...